Practices of Every Size Got Hit Hard After COVID. Too Many Billing Companies Just Kept Saying Everything Was Fine.
Revenue disappeared and nobody could explain where it went. Denials piled up. The billing company on the other end of the phone had no urgency, because it wasn’t their money.
Dr. Signorelli watched this happen from the inside. She’d spent over ten years on the business side of healthcare — a board-certified pathologist who built national laboratory service lines across 200+ hospitals, living inside payer behavior and reimbursement trends most practices never get to see.
Her first idea was to teach: show practices how to run their revenue cycle the way she’d learned to run one at scale.
But most practices didn’t have the time or staff to do it themselves. So she hired a team and did the work directly — the only way to guarantee the quality she wanted. That’s how we became a full-service revenue cycle company instead of a course.





